The economy and high unemployment numbers are causing the unthinkable... a decline in beer sales. Long considered one of the most stable markets in the economy, beer sales are down 3-4 percent.
New customers, 21-30 year old males have been hit hard by the recession and unemployment, and as a result, aren't drinking as much beer. Harder hit are farmers who are facing barley surpluses as a result.
The bright spot is an uptick in sales for higher priced, high quality craft beers like Sam Adams, Sierra Nevada, etc. Also, enjoying a resurgence are economy beers like Pabst Blue Ribbon.
Read the full story...
Exploits of an avid homebrewer and beer lover.
Showing posts with label PBR. Show all posts
Showing posts with label PBR. Show all posts
Friday, June 25, 2010
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