The world is upside down. As a reaction to slumping sales in a down economy, Starbucks is trying something new - upscale beer and wine.
A pilot store in Seattle, Washington will sell premium beer and local wine (cash and carry, not serving on premises) to see if the coffee giant can keep it's hold on the upscale java market.
Read the full story...
Exploits of an avid homebrewer and beer lover.
Showing posts with label economy. Show all posts
Showing posts with label economy. Show all posts
Sunday, June 27, 2010
Friday, June 25, 2010
Craft Beer Sales Rise
Last year, the Beer Institute reported that overall beer consumption was down by about 2 percent. So far this year, it's down even more.
Many young men are foregoing drinking in bars and instead taking their beer and going home.
This is good news for the craft beer industry, as those young men are choosing to drink better beers at home.
The one bright spot in the domestic beer market is craft beer produced by small independent microbreweries — names like Boston Brewing, Sierra Nevada and The Pike Brewing Co.
Craft beers are just a tiny piece of the overall beer market, but at a time when overall consumption has fallen, craft beer sales have risen. Sales were up about 7 percent last year — and appear to be doing as well or better this year.
Read the full story...
Now, if all those young men started brewing their own beer...
Many young men are foregoing drinking in bars and instead taking their beer and going home.
This is good news for the craft beer industry, as those young men are choosing to drink better beers at home.
The one bright spot in the domestic beer market is craft beer produced by small independent microbreweries — names like Boston Brewing, Sierra Nevada and The Pike Brewing Co.
Craft beers are just a tiny piece of the overall beer market, but at a time when overall consumption has fallen, craft beer sales have risen. Sales were up about 7 percent last year — and appear to be doing as well or better this year.
Read the full story...
Now, if all those young men started brewing their own beer...
The Economics of Beer
Did you know?
Fifty-four percent of all American adults drink beer.
Montana has the highest rate beer consumption per capita in the country - nearly 43 gallons per person per year. Whoa.
Bud light is the number one selling beer in the industry with a 19.3% market share, practically double that of Heineken, Corona Extra, Busch and Keystone Light combined.
Read the full story...
Fifty-four percent of all American adults drink beer.
Montana has the highest rate beer consumption per capita in the country - nearly 43 gallons per person per year. Whoa.
Bud light is the number one selling beer in the industry with a 19.3% market share, practically double that of Heineken, Corona Extra, Busch and Keystone Light combined.
Read the full story...
Beer Sales Slump
The economy and high unemployment numbers are causing the unthinkable... a decline in beer sales. Long considered one of the most stable markets in the economy, beer sales are down 3-4 percent.
New customers, 21-30 year old males have been hit hard by the recession and unemployment, and as a result, aren't drinking as much beer. Harder hit are farmers who are facing barley surpluses as a result.
The bright spot is an uptick in sales for higher priced, high quality craft beers like Sam Adams, Sierra Nevada, etc. Also, enjoying a resurgence are economy beers like Pabst Blue Ribbon.
Read the full story...
New customers, 21-30 year old males have been hit hard by the recession and unemployment, and as a result, aren't drinking as much beer. Harder hit are farmers who are facing barley surpluses as a result.
The bright spot is an uptick in sales for higher priced, high quality craft beers like Sam Adams, Sierra Nevada, etc. Also, enjoying a resurgence are economy beers like Pabst Blue Ribbon.
Read the full story...
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